San Diego Tackles Dowtown Congestion By Simplifying the Parking Search

CivicSD Mobile Screenshots

Civic San Diego

San Diego, California

“Downtown must make parking plentiful and convenient in order to attract new retail and visitors to our urban center. With this new mobile-responsive app, business owners and visitors alike can rest assured knowing parking in Downtown’s eight neighborhoods just got a lot easier.”

-Kris Michell, President and CEO, Downtown San Diego Partnership

Civic San Diego (CivicSD) is a city-owned non-profit that is the entrepreneurial development partner for targeted urban neighborhoods. CivicSD was created by the City of San Diego to engage in public-private development projects and programs, economic development, land use and permitting services, and project management services.

The Challenge:

The search for parking is a leading cause of congestion in cities around the world. San Diego offered multiple public and private parking options, but people did not know how to access them. To promote tourism, economic development and mobility throughout Downtown San Diego, Civic San Diego found that it was necessary to provide a tool to simplify parking for residents, workers and visitors.

The CivicConnect Solution:

CivicConnect was implemented specifically to ingest, manage and showcase parking assets and data. However, this was more than a standalone parking app for San Diego. The product seamlessly integrates multiple vendor parking APIs and public and private real-time parking data. This enables users to easily obtain on and off-street parking availability and general parking information in one location-based application. It also features alerts to allow Civic San Diego to communicate with users about event parking, road closures and more. Enabled by the CivicConnect® Platform, the application will integrate other urban mobility components in future phases.

The CivicConnect Impact:

CivicConnect and CivicSD implemented ParkIt DTSD collaboratively with Downtown organizations including the Little Italy Association, East Village Association and Gaslamp Quarter Association, and the major parking operators resulting in a true community parking initiative. Those visiting, living and working in Downtown San Diego now have a resource to find parking anytime, anywhere. The parking search is no longer a deterrent for going out and exploring new areas. San Diego has future plans with CivicConnect that include augmented reality wayfinding and tourism elements that continue to provide a valuable experience for users even after they’ve parked their car.